Clarity. Strategy. Growth.
Because every brand is an adventure.
Every brand holds the power to create meaning, forge emotional connections, and transform business. The word “Quest” embodies the journey — a pursuit of excellence, sustainable growth, and meaningful differentiation.
Clarity. Strategy. Growth.
Because every brand is an adventure.
Every brand holds the power to create meaning, forge emotional connections, and transform business. The word “Quest” embodies the journey — a pursuit of excellence, sustainable growth, and meaningful differentiation.
"Brandquest guides brands and teams through pivotal moments, from ambition to achievement."Sandra Picciarelli
Strategic clarity for brands at a turning point
Strategic advisory and consulting for brand meaningful transformation, growth acceleration, innovation, portfolio optimization and future-ready leadership.
Partnering with beauty, luxury and premium consumer brands to realign positioning, portfolio and path to growth — simplifying complexity, restoring coherence and activating transformation.
This approach combines international agility, corporate experience from senior roles at Unilever, Danone and Sephora, plus teaching expertise from luxury master programs to bridge corporate best practices with local market needs — keeping a keen eye on market trends, product, retail and creative expression.
Your challenge
The outcome
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To work alongside you
Sandra PicciarelliGlobal Marketing Executive, Advisor & Mentor Specializing in Beauty, Consumer Health, and Premium & Prestige Markets.
With extensive leadership experience leading across beauty, luxury, FMCG, and retail, I guide brands through high-stakes moments of growth, repositioning and reinvention. Drawing on Global CMO and senior leadership roles at Sephora, Danone and Damiani, I bring the discipline of global strategy combined with the agility of entrepreneurial execution — reinforced by a deep instinct for consumer and cultural shifts that redefine markets.
Having worked in Italy, France, Spain, and Canada and led global strategies, I’ve developed true international and multicultural agility — the ability to translate global vision into local impact. My approach blends rigorous strategic thinking with pragmatic execution, ensuring every engagement delivers clarity, measurable outcomes and sustainable growth.
Service lines
At Brandquest, I partner with organizations and executives through defining moments in their growth journey. Using a consistent methodology and bespoke interventions, I address strategic, leadership, and capability challenges with rigor and measurable impact — aligning vision and execution to drive sustainable results.
01. Advisory, Consulting &
Fractional CMO
Reframe brands for growth: strategy, positioning, innovation, portfolio, go-to-market.
02. Mentoring &
Leadership
Executive and CMO support and leadership guidance to lead with impact in high stake
moments.
03. Training &
Capabilities
Build high-performing marketing teams through tailor-made programs, immersive
masterclasses, and durable toolkits.
Advisory, Consulting & Fractional CMO
Reframing brands for growth: strategy, positioning, innovation, portfolio, go-to-market.Through Advisory & Consulting, I help brands and teams transform key growth challenges into actionable strategies, from innovation and portfolio design to communication and market execution.
Portfolio Strategy & Architecture
- Product-Brand coherence, SKU rationalization, hero product definition
- Tiered offer and multi-brand architecture
- Clarify brand roles and resolve internal competition
- Cross-functional portfolio governance workshops.
Innovation Pipeline Strategy
- Need-gap mapping and end-to-end ideation-to-testing process
- Scenario planning workshops
- Macro and micro trends analysis for innovation foresights
- Cultural insights and regional analysis integration
Brand Positioning & Repositioning
- Brand narrative and storytelling frameworks
- Competitive mapping and brand codes
- Tone-of-voice and platform harmonization
Omnichannel GTM and Retail Readyness
- Trade and retail toolkit development
- POS storytelling and experience mapping
- Localization of global launches and special editions
Mentoring & Leadership
Guidance through high-stakes momentsThrough mentoring and leadership advisory, I support CMOs, executives and high-potential leaders in navigating complexity, leading with clarity and impact and accelerating their leadership journey.
Executive mentoring
1:1 guidance for CMOs, marketing leaders, and general managers in times of transition, new roles, or high-stakes challenges.
Team leadership coaching
Equip leaders to inspire, align and empower multifunctional & multicultural teams
Leadership advisory
A strategic sounding board in high-stakes situations (board presentations, crisis management, M&A integration).
Career transition & growth
Build clarity and confidence to reposition careers, relaunch with impact, or step into international leadership.
Women, international & inclusive leadership
Dedicated mentoring to strengthen diversity, resilience, and authentic leadership styles.
Formats
- Leadership & Team Sprints: focused 2+ session packages around specific challenges
- Ongoing Mentoring Programs: 3–6 months with progression milestones
- Board & C-Level Advisory Sessions: on-demand, confidential sparring partner
Talent & Capabilities
Build high-performing marketing teams through tailor-made programs, immersive masterclasses and lasting capability toolkits.Through Talent & Capabilities, I equip teams and leaders with the tools, frameworks and confidence to perform at their best and sustain impact over time.
Extensive business experience and teaching expertise in International Business and Luxury Master programs, the Marketing Talent & Capabilities services are designed as tailor-made modules and masterclasses.
Marketing mentoring and training:
. Communication, Digital & Media Briefing
. Internal Team Training
. Management & Capability Toolkits
Business areas
Beauty
From mass to prestige, skincare to fragrance — driving innovation and brand equity in dynamic, trend-led categories.
Luxury
Premium positioning, heritage storytelling and omnichannel excellence for high-value brands.
Fine food
Premium consumer brands navigating premiumization, distribution and brand architecture.
Recent partnerships
Cosmetics 27
Brand positioning,
Brand Book,
Product launch innovation dossier
Rena Roots
Mentoring,
Brand positioning,
Packaging restage,
Distribution roadmap
Contact
Follow Sandra Picciarelli
Main office:
Paris, 3rd arrondissement, France
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Schedule a consultation
Complimentary 30-minute discovery call